Today anyone can build a website, without having the slightest idea about HTML and CSS. The website building software and the ready-made themes available these days can help anyone create a website in just a matter of minutes. But when it comes to good websites, though – well, those need much more thought and talent to be created. Here are some things to grasp and keep in mind for all those willing to create a good website in 2015 – and beyond.
As a general rule, you need to keep in mind what the purpose of the website you create is. Maybe “don’t overbuild it” would be a better choice for a title. For a website to be good, it needs to have a clear purpose – sell a product, present a service, call to action or provide a link to the royal vegas mobile online casino – and stick to it.
Adding functions to your website just for the sake of having them there will not help your visitors find their way around it – it will just confuse them, ultimately driving them away (image via shutterstock).
Some bad examples: adding clocks, calendars, online radio players and so on to the sidebar of a website.
Like it or not, beautiful design comes second on the list of the most important traits of a website – and usability comes first. Keep in mind that your visitors do not come to your website to admire its beautiful graphics and animations – but to find something they are looking for. Distracting them from their goal with unnecessary things can hurt your sales in the long run (image via shutterstock).
If a website has a less than perfectly appealing interface when it comes to visual appeal, visitors will perceive it is much more beautiful if it is usable (and there is science to back this claim as well).
Or, to translate this word into today’s well known term: responsiveness. A good website will adapt to the screen the visitor views it on, and to the capabilities of the device the visitor uses to access it. Some might call this being “mobile friendly”, but this term does not completely cover the concept of adaptability (image via shutterstock).
Today’s visitors will not use just a smartphone or a desktop / portable computer to access a website. There are many other things – tablet computers, smart TVs (for as long as they still exist), handheld gaming consoles and similar things that can be used to navigate the internet. A good website will know how to behave on each one of them, making it easy for the visitor to navigate around it.