Now some of you might ask why is it so important to pick a color? It is obvious that no one would want to leave their website white. Colors add value to the website. While vibrant colors give a lively effect, the darker colors would suggest something more mysterious. Which brings us to the most essential question, Does It Really Matter?
Yes, the color you choose for your website has an overall impact on you, your potential viewers, your consistent viewers and above all the website. Color delivers and strong influence on the website’s design and also the world!
All the different colors project an inner meaning that is hard to really explain but easily felt. Each and every color has its own significance, from the cultural point of view, or education and personality. When we look at a color, we interpret it based on our past experiences and background. Thus, the color plays a significant role in influencing our subconscious mind in a more or less natural way.
Some of us would unconsciously support and be loyal customers of a specific brand based on the color of its logo, because the logo defines the brand and its color invokes a certain belonging within our subconscious. A professional designer must be aware of the impact the color has on its viewers not just in terms of looks and presentation, but also in sending out a certain message.
For instance; While Red essentially indicates Danger, White, on the other hand, suggests Cleanliness. However, the feeling of Tranquility can be easily felt when the viewer is exposed to the color Green.
While the color is usually associated with the nature, Green is in reality a neutral color. You can look around at the nature and find many things that are green, thus the color signifies growth and development. Some may also suggest that Green color represents opportunity.
However, every coin has two sides and so does the color Green. The designers must be extremely careful while working with this color since it may invoke the emotion of Jealousy as suggested by the popular phrase “Green with Envy.” Green may also indicate the monster’s eyes, and can also suggest ‘being green’ so as to say ‘inexperienced.’
Green is one color which can blend in with other colors and still look stunning. Thus, it is rightly called an extremely flexible color. While the combination of yellow and green generates a rather warm feeling, the mixture of blue and green or aquamarine makes it cool water. For designers, lime green is ideal as it makes the design pop.
Green is certainly a beautiful color to work with. What the designer has to keep in mind is the over all feel of the whole design and amalgamation of the color with other colors.