Name and Logo
Name is the identity of your website which should indicates the purpose of the website. Logo is again important to attract and to manage the brand. Choose colour, shape and design appropriate to the business.
Login is the first step visitors will get involved with once they decide to look more you’re your homepage. Login process should be simple and make sure the login page doesn’t have unnecessary options to be filled. Use minimum fields required and a sequential filling with relevant checks is also good.
Help and Site map
First time visitors would need lot of directions and help to explore the site. An effective help would actually help in enhancing sales. Quick links, tool tips, sample text etc. can provide lot of direction and ease to the potential customers. Visual support can be given for suggestions and details. Once user selects an item, some similar likes can be suggested. Easy navigation and good direction will keep the visitors buy and interested on the website.
Apt icons are the key. Use them sensibly. A designer should also take care of the colors and designs best suited to the functionality.
Of course, visitors are interested in the products a site is selling hence it becomes very crucial that the products are explained and presented well. Information the site provides should be to the point and relevant. Useless information or overly done praise can turn the visitor away. The grid layouts, tables and fields should be presentable.
Clean and Simple
When you go to shop online you don’t look for complexity rather you look for smart but simple things. A shopping website has to be clean and easy to understand. Use of standard fonts and background is advised when creating a shopping website.
Criterion based shopping
Sometimes people are looking something specific to buy or sometimes it is the budget that decides what they will select. In that case criterion based shopping helps a lot. Like if there is budget restriction a range of price can be used as a category. If age is the criterion then for an apparel shopping site there has to be categories like kids, adults and further gender based categories.
Trendy and hot products
It is always a good idea to be updated and have some trendy stuff on the website. It may happen that some people still buy the conventional stuff but no doubt trends attract.
Discounts and deals
Who will not love the word “SALE” or “DISCOUNT” or some deals offered on the homepage? It is all about money and hence for customers such terms has lot of impact on their buying capacities.
Smart search, Product listing and catalog design
Some visitors would know about their needs whereas there are some who actually don’t know what they want. Website design should always provide a smart and effective search options. It should guide the customer to the product a customer needs even when they are not themselves clear about it.
Easy order and shipping options
Now when visitors have decided what they want to buy the next step should be to make them a customer who pay and avail the product or service. Remember this whole ordering and payment processes have to be damn easy and comfortable. It has been observed a complex order and payment option can change the mind of a potential customer which results in loss of the business.
Exact and easily accessible contact information should be provided.
Wish List or Cart facility
People use Wish List and carts to broadly select few items of their choice and hence both of them should be designed carefully. There are options of mini and full page carts. Detailed cart is a better option but in case mini cart is also used then designer can give link from mini cart to detailed cart. Full page is more apt for cart details. Make the checkout buttons obvious. “Continue shopping “link should be there once customer has checked out an item.
Use popular and easy options. Always add verify page before final transaction. Multiple paying options are a better idea.
You can see several fabulous shopping website designs. In all you will see above features designed carefully. Apart from this dynamic display, readable, item numbers, size, colors and price should be clearly mentioned. A realistic visual image for products creates trust among visitors. Tell them why you are unique. Ultimately make shopping easy and fun for visitors. Keeping these tips in mind you can convert a visitor to a customer. Keep doing good work!
As always, here are some greatly designed shopping websites for your inspiration.