Patterns and trends (if swooshes, gleams or angles) pass everywhere, without any clue which way and eventually transform into adages. A decently planned logo ought to be timeless, and this could be accomplished by disregarding the most recent outline traps and contrivances. The greatest prosaism in logo outline is the feared “corporate swoosh,” which is a definitive approach to play it safe. As a logo originator, your employment is to make an exceptional personality for your customer, so totally overlooking logo outline patterns is best.
A company can be distinguished by its creative, unique & memorable logo. It sounds very easy but this is one of the most difficult tasks to do. Following are some of the major mistakes done while creating a logo design (image via shutterstock).
1. Poor Choice of Fonts:
If you are creating a logo design, choice of the right font is the major factor that can make or break your design. Font choice is very tricky as this process take a long time to execute. Research of various fonts is yet another good option. Focus on the fact that how one is using font in a creative way. There are a number of ways by which you can make creative use of fonts. One is purchasing of fonts. Another one is font modification. The last one is creation of your own logo.
2. Abstract & Complex Logos:
Try to be simple in creating a logo as simple things are easy to memorize & recognize. At the same time the logo should be unique. Simplicity also adds versatility to your logo. A logo should suit small as well as big screens. Your logo should not look like abstract.
3. Stealing Or Copying The Logo Design:
It is one of the sad things that copying is a very common practice nowadays made by the designers. It is illegal as well as unethical approach. Try not to use clip art or stock as the logo should look original & unique.
4. Not Cleaning Logo Files:
If you are delivering logo files to your client, it should be clean. Try to avoid node points. The curves should be smooth & free of overlapping. Your logo should be symmetrical in a perfect if you are interested to make your logo symmetrical. The delivered file should be perfect in every manner. If you provide right files to the client you are ensuring that the client will not come back again & again for different versions & for revision purpose. It also tells us that the logo can get displayed in a perfect manner in every circumstance. Try to focus on quality of your work. It means that use high quality files. For this purpose use spot color file, a black file, a white or knockout file. These file are usually in JPEG, EPS or in TIFF formats. For better result you can also make use of a favicon also (image via shutterstock).
5. Typographic Errors:
Typography plays an important role as it makes or breaks your logo design. Try to keep your logo as simple as possible bot at the same time it should give an intended message to all. For this purpose logo designer should be aware of all the aspects of typography.
6. A lot Of Concepts At The Same Time:
Try not to give too many concepts at the same time. For instance, if you are giving too many concepts, there is a chance that your client may choose that idea which you consider the worst. This approach may also confuse your client. Give one to three concepts at one time which you consider best for your client’s business. Sometimes the number of concepts you give to your client may vary from project to project (image via shutterstock).