For any retail business the most important thing is its packaging, which should stand-out with competitors to gain attraction of its customers and consumers with innovation, research and design of first-class creative product and packaging design.
Wikipedia said that packing of a product is an art and technology of protecting the products for long life, storage and usage. People do not really notice the packaging and hard work behind it. If you go to a supermarket, then you will pick up something that is attractive.
Product packaging plays a very important role in winning the competition from other similar product. Following are some of the beautiful product packaging examples. Have a look at them.
The most important question, asked is your creative packaging department should be
Are you creative? Innovative? And visionary? To have some new attractive and appealing package for consumer, this should be demonstrating:
- Brand imaging
- brand interpretation
- creative, attractive concept generation
- Product visualization as visionary
- knowledge of competitors and consumer products
- Quick action to have new packages to compete market
- Product management and client facing skills
Specific needs for brand packaging and responsibilities include:
– ideation / creative idea generation
– brand translation and creation of visual language
– sketching and visualisation
– 2D/3D CAD skills
Creative Package Designs