Name and home page of the website
First impression is very important and the name of a fashion website is crucial to attract people. Name should clearly indicate the type and flavor of the fashion website is promoting. An impressive name would attract more viewers. Similarly, when they reach the website whether they will go further or not highly depend upon the home page so the very first page should be the face of the complete website. It should direct the visitors to all of the important and relevant information easily and effectively. For example: style.com, vogue.com, wardrobe.com etc. clearly indicates that the websites are about style, trends and clothing respectively (image via shutterstock).
You can add several things but keep your focus intact about the primary stuff website is showcasing. Like if the website is selling clothing online, showing off the designs, discussing about clothing trends (for the focussed category) and giving styling and selection advice would be a good idea. For example vogue.com focusses primarily on latest trends. All the videos, pictures, links all indicates a clear mention of current styles and trends globally.
Photos, illustrations always attract and it is important that you add photos of models or fashion items relevant to the content. Quality of the pictures is also something you should take care of. Example: Pick any top site for fashion and you know how important visuals are (image via shutterstock).
Always keep your audiences in mind. What gender, age or location you are targeting. Like a website showing fashion accessories or makeup for your girls would need vibrant colors and life in the pictures. The style of content writing would be different for men and women (image via shutterstock).
For example : models.com showcases all the latest campaigns , new faces, model finders and if the audiences are someone who are interested in specifically in model related stuff then no wonder this site is their respite.
Innovate and dedicate
Clearly new ideas, new themes if added carefully bring huge following for your website. For that you would need ample amount of time too to manage your website. Example: Pick al the famous fashion website and you will find new additions; innovations sometimes in designs, sometimes in view of the website will make you understand this point (image via shutterstock).
If you know how to make a website maybe taking help from already available template and online sites it is a great money saver but if you don’t have any idea about it then it would be better if you hire some web developer or graphic designer for the site. Make sure the web developer comes with a unique idea and not just follow the trends (image via shutterstock).
If no one is going to visit your website then there is no point of making it. Promotions and event setting is important to get connected to the audiences. You can also use Google, Yahoo and other service providers in this matter (image via shutterstock).
Stylish and Fashionable site
This is something obvious but equally important. How would a fashion website survive if it doesn’t showcase the latest, unique style and fashion statements? A good designer can help here.
There are lot of websites which can inspire you and take your along but even a new ,user friendly website which takes care of all above mentioned point can do wonders for you. Always arrange your media properly so that it gets maximum traffic. Get feedback from friends with creative minds to get opinions before coming online. And yes regular maintenance is mandatory. There is lot more which we can talk about but if you take care of mentioned points I am sure you will get a good stylish, fashionable result. Best of Luck!