A mobile customer is more likely to contact your business over the phone to place an order. In fact, recent data from Ipsos, OTX MediaCT, and Google state that 61 percent of consumers who visit a mobile website call the business from that mobile phone. Therefore, make it easier for customers to contact you by enabling one-click call capabilities (image via shutterstock).
Separate Mobile and Standard Capabilities
It is important that the website your mobile users see on their phones isn’t the same site they see on their computer screen. While the information and overall design should be similar, the mobile site needs to be simplified. This ensures pages load faster, text is visible on a smaller screen, and Flash images aren’t filling the user’s phone with errors. Links to products and checkout information should be enlarged so users can see them and select them. Images and text that isn’t needed should be removed for the mobile site (image via shutterstock).
Social Sharing Capabilities
When users shop via mobile devices they might want to share what they find on social media. Use a mobile-ready website template that has social sharing built in. This allows users to click on their phone and automatically share the website URL or the product they’ve found on Facebook, Twitter and other social media networks. Every page, article, and product on your mobile site should be sharable on social media. Twin Design / Shutterstock.com
The information that shows up on your standard website page and the information on your mobile website page should always be the same. If you’re out of stock on a product, that information should be synced on both versions. To make sure this happens, use a mobile template that is compatible with the ecommerce platform you’re using and compatible with the current theme you’re using on your standard website page (image via shutterstock).
In order for a mobile user to view your website, you need to make sure they’re automatically redirected to the mobile version. This is something that can be setup on your eCommerce site’s platform (image via shutterstock).
Use a Mobile-Ready Template
It can be difficult to create a mobile-ready site from scratch. Even if you have a standard website in place, it’s hard to transform that site into a mobile-ready version. Mobile-ready templates make the design process a little easier and are often compatible with multiple mobile device types and operating systems (such as iOS and Android). Check to see if the standard website template you’re already using has a mobile version — because this may make the process of syncing and simplifying for mobile a lot easier (image via shutterstock).
Mobile websites are the wave of the future. With more consumers shopping while they’re on the go, it is important that your eCommerce website accommodate the mobile consumer’s needs. Before you have the mobile website go live, test it out yourself on multiple devices (including devices friends or family members have) to see how it operates. Adjust where necessary that way you can ensure your users have the best possible experience on your site regardless of what device they use to get there.