The most important thing about a corporate website is that a corporate website targets the audience around the globe, so it should fulfill the needs of audience. Following are the tips that will help you to design a great corporate website. (image via Shutterstock)
1. Set up a Goal:
Usually designing a website is the first point of discussion. But when you are setting up a corporate website, you should not think of the design. A corporate website does not need to be designed at first. The first thing to do when designing a corporate website is to set up the goals of a website. Make a list of all the achievements and goals that you have to achieve and start working according to them.
2. Knowing Your Audience:
It is very necessary to have a complete idea about your audience. This will help you in setting up your business goals. Manage your time and make a session in which search about the audience you need on the basis of their profession, demography, age-group, etc. It can be very helpful for you to decide about design, content and other aspects of your website.
3. Do Not Confuse Audience:
It is a very bad feeling when someone gets lost on a website. Some of the corporate websites are really good in content and design, but they won’t gain people’s attention because of poor navigation system. It leaves a bad impression on a visitor’s mind. A clean and good navigation system helps users to reach to their required destination easily. If you have a lot of things in your website, then you should set a sitemap which will help audience to reach where they want.
Yes! Design matters a lot for every type of website. A corporate web design should include a style guide that will be followed for the whole web design. Make the design, clean, simple and eye catching. Take care of the usability as well. People should use it easily without any confusion. Your design should be functional and obviously simple.
5. Customer Experience:
You should treat the audience of your website in a way you treat them at your office. Try to design clear and simple landing pages for every product you are offering and service you are providing. Make sure that they can contact you through a phone number of filling a contact form if they want to ask for something that they cannot find at your website. Make a separate audience service page on your website.
6. Make It Short:
When you are designing a corporate website, then you should pay special attention to content. Try to make the content short and simple. Your website content should be like a problem discussed and its solution. People no days do not have much time to read the full content. If you split content, then it will only fill the pages of your site, but people do not like scrolling pages to read. They will leave your site. (image via shutterstock)
7. Browser Compatibility:
A good corporate website is something that runs on approximately every browser. You should keep almost three or four browsers in your mind that are very popular while you are designing your corporate website. After designing your website, try it on almost every browser to make sure that your site is working perfectly on all of them.
8. Flashy Multimedia Needs to Be Avoided:
A corporate website should not contain flashy multimedia. Flashy graphics will destroy the credibility of your site. A corporate website visitor does not like flashy things running on the website. That thing that a visitor really wants is information.
You should follow all the tips that are mentioned above, if you want to design a great corporate website. Try not to miss a single tip.